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We have broken this guide up into a number of stages to make it more manageable. Introduction The web design company will need to know a bit about your company in order to get a feel for how they should design your website.
A good starting point would be to list the following: A couple of paragraphs about your company The products your sell or services you provide The size of the company — e. Are you an international company? If so, which countries? How long have you been established? Describe the company using five or ten words e.
What is good about the website? What is bad about the website? What levels of traffic is it currently receiving? Which countries are your visitors from? How often do you get a genuine sales lead through the website?
Who is responsible for updating the site? In order to meet your requirements, any design agency would need to know why the old website is no longer suitable. So also detail anything else that could be relevant. So, a good starting point would be to consider the following: Outline the aims of the website e.
Has this changed from the old site? What are the demographics e.
Is the new website part of a re-brand, or a new product launch? Is there other advertising taking place that the new website should tie in with?
What are the unique selling points for your company, your products or your services? What industry are you aiming the website at?
Is the market already saturated with competitors? For e-commerce websites, you should detail who you bank with — this will be important for deciding on which payment gateway you should use. Have no doubt, you will get better, more accurate quotes in response.
At least you can compare apples with apples. What is the budget for design and development of the website? The look and feel of the new website The website should be an extension of any offline media, advertising or branding that you have.
It is always helpful to be provided with a brochure, some marketing literature or the annual report to help get a feel for the company, so include them with the brief. The content of your new website Start thinking about how you want to populate your new site.
Having thought about your target audience, take the opportunity to review whether your content still meets their needs.That’s why great design starts with a great creative brief: a single, clear direction that communicates everything anyone needs to know about a project.
This is the hard part—giving words to your aesthetic vision is a tall order for non-artists and (let’s face it) even for artists. Not using a creative brief often = frustration, sloppiness, unimaginative work, an angry you, angry team members, wasted time, and wasted money.
Invest Time Instead of Wasting Time Fact is, using a creative brief does take time. Download free creative brief templates for Excel and Word. Choose from advertising, graphic design, nonprofit and other templates. A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources.
Tracey Adams. A painter, printmaker, and musician, I consistently have been drawn to art forms that are sympathetic to structure yet open to improvisation.
A Brief History In The Beginning The origins of Genesis date back to the late s. It all began when two groups of school boys from England's prestigious Charterhouse school joined forces to form one of the most successful acts in music history. The ‘design brief’ follows the ‘problem’ and states clearly how you intend to solve the design problem.
Below is an example of a design problem and brief. Remember, the presentation is important especially if you are taking the Graphic Products course.