Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
Contact How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in.
Here is a basic media release template which you can use to write a great media release.
Ensure you bold it. Lead The lead paragraph is the key part of your media release and contains the most important information. It is essential your lead is interesting, succinct and explains the main point of your story.
It should answer the following questions, who, what, when, where, why and how. Body The next paragraph should expand on the lead paragraph by providing more information. The body should be written in the inverted pyramid structure where the most important information is at the top of the release and the least important is at the bottom.
If a journalist has limited space in the publication they can trim the media release from the bottom and the most important information will still be included. Use short sentences and short paragraphs with active language.
Always write in the third person. Use quotes to make your writing more interesting but remember all assertions or opinions must be attributed to a particular person, or the organisation. The media are unable to use newsworthy assertions unless sourced, and they will often call to check on the quotes.
End The last paragraph contains the least important information. For example background information or a summary of essential information about the organisation, event or person.
It is customary to finish the release with —ends- so the journalist knows it has finished. Boiler plate About us The boiler plate is a paragraph or two about the business, event or subject of the media release.
Try writing a media release for yourself using our FREE media release template.Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release.
Use the rest of the body to explain the who, what, where, when, and why of the big news you're announcing%(64). Nov 10, · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Nov 13, · Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. New product or service; Contest, competition, survey or poll; Changes to shipping and delivery policies; Free samples; Sponsorship of a charity; Major sales; Receiving an award; Customer success stories; Elements of a Good Press Release.
Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Feb 02, · Three Parts: Identifying the Product’s Unique Selling Point Writing the Key Elements of a Product Press Release Publishing and Promoting Your Product Press Release Community Q&A Use a product press release to inform both the press and any other potentially interested parties about a new product%(35).
How to Write a Press Release. new product launches, new branch openings, etc. — is also likely to produce an example you can copy. "There is a certain format for press releases that.