How to write a research brief Overview Providing a market research company with a research brief is a useful exercise in solidifying your thinking and defining what you want and need to know from your research project. It also provides the companies you approach for services with important information that will allow them to deliver the services you need, offer you a range of approaches and methodologies and provide an accurate quote.
About yourself A brief introduction to your company will help the agencies understand you and your individual needs. What do you want from the research? There may be separate research objectives and business objectives. For example, the research objective may be to find out what your customers think of the service you provide.
Driving that may be a more strategic business objective - for example, does the research support modifying a service or product?
Remember, agencies must treat anything you tell them as confidential. Who do you want the agency to talk to? Identify your target audience respondents.
Are they businesses or consumers? Are they current customers, lapsed customers or those of a competitor? Are demographics relevant, such as age, gender, income, occupation, location, company size, etc?
Target audience could include: Take the pain out of finding business finance Funding Options helps small businesses find the right funding, from more than 50 of the UK's leading lenders.
Find out more Research approach: What methodology do you envisage? Do you think your objectives would best be met through qualitative or quantitative research or, perhaps, a combination?
Should the research be conducted face-to-face, by phone or online? But don't worry if you're not sure. When do you need the findings by?
This checklist is designed to help you write your research brief - you can customise it to suit your own requirements Background: About yourself A brief introduction to your company will help the agencies understand you and your individual needs. Survey Research Briefs – Writing a Research Brief for a Successful Survey Susan E. DeFranzo August 15, A great research brief begins with clear objectives and is an essential first step in any survey. Research Briefs present original research on significant policy questions. NEPC has, for example, published path-breaking work on high stakes testing and charter school finance. Research Briefs are blind peer reviewed.
Consider internal milestones such as meetings and decision-making deadlines. What research findings do you expect the agency to give you?
Do you want the findings in a written report format or as a presentation? You may want to have both, or to have a meeting with your agency to discuss the findings. How much money do you have to spend? It can help to give agencies guidance on the available budget, even if it is only a ball-park figure.
They can then help you maximise your available budget and perhaps advise on an approach you had not considered. How should the agency get in touch with you?
Provide names and contact details for the key contacts for the bid, and request the same from them. Written by Rob Sheldon of Accent.Writing a Research Brief Options when commissioning research. If you wish to commission a quantitative survey, for example, a survey to explore the proportion of GP surgeries that have offered flu vaccination.
A research brief is a statement from the sponsor setting out the objectives and background to the case in sufficient detail to enable the researcher to plan an appropriate study.
As a general rule a market research study is only as good as the brief. The brief is important to the researcher: it educates and influences the choice of method. Providing a market research company with a research brief is a useful exercise in solidifying your thinking and defining what you want and need to know from your research project.
Writing a research brief is an essential first step in any market research exercise. It will help the market research agency develop a relevant and appropriate research programme. The very act of writing a brief enables the author to prioritise the objectives and planned outcomes of the research.
It’s fast becoming the norm that clients come to us without a written brief. Sure, they know what they want to achieve, what their objectives are, but they don’t know how to write a qualitative research brief (or they’ve not got the time!).
Survey Research Briefs – Writing a Research Brief for a Successful Survey Susan E. DeFranzo August 15, A great research brief begins with clear objectives and is an essential first step in any survey.